Bob Shaw glared at the executives from the chemical giant 3M across the table from him. He held up a carpet sample and pointed at the logo for Scotchgard on the back. “That’s not a logo,” fumed Shaw, CEO of …


Bob Shaw glared at the executives from the chemical giant 3M across the table from him. He held up a carpet sample and pointed at the logo for Scotchgard on the back. “That’s not a logo,” fumed Shaw, CEO of …